A, Pushpa; H.M, Jeevitha. Understanding Student Perceptions and Behavioral Responses to the Pink Tax: An Application of the Theory of Planned Behavior. EuroMid Journal of Business and Tech-Innovation (EJBTI), [S. l.], v. 2, n. 1, p. 56–63, 2023. DOI: 10.51325/ejbti.v2i1.212. Disponível em: https://v5.iejbti.com/index.php/1/article/view/97. Acesso em: 24 feb. 2026.